If you have been in business for any amount of time, you understand the importance of networking. Unfortunately, many businesses have taken all their networking efforts to the digital world and have stopped participating in face-to-face networking events.
Businesses need to understand that it is still important to continue with face-to-face networking events, regardless of how digital our times are. In fact, many people have begun putting more value on face-to-face networking since the digital age has begun, preferring those interactions since so much of their world is digital.
Much research has been done on the importance of face-to-face networking, and the data is staggering. A survey was recently done on the subject that showed around 84% of respondents preferred meetings that were face-to-face when they are trying to establish a business relationship. The survey showed many responses to why people preferred their business meetings in person. Below are some of the responses given:
- 85% of respondents claimed in-person business networking builds relationships that are stronger and more meaningful
- 77% of respondents liked being able to read body language and facial expressions during the meetings
- 75% of respondents prefer face-to-face meetings because of the increase in bonding and social interactions
As you can see, data shows favor towards face-to-face business networking events over digital ones. What does this mean for your business? Well, the data suggests that social media networking should not only be done through social media but also through face-to-face meetings. Good thing is, you can use social media to boost attendance to face-to-face is this these networking meetings.
One of the best ways to ensure the success of your business is through networking events. Whether you want to promote a social cause or promote your business through networking, face-to-face networking events can help you.
Keep a good bit of your social networking offline and face-to-face to give your business an edge in the business market.