Category Archives: Marketing

Building and Growing Your Online Following

For any business to be successful, they need to build and grow their online following. In this digital world, having a strong online following is essential to business growth. Businesses that do not have an online following tend to fall through the cracks in today’s society. If you want your business to be successful online, it is important for you to build trust with your audience through your online platform.

A great way to get started building an audience is through creating a blog on WordPress. If your business doesn’t already have a blog, you need to again one. To get started, you need to purchase a domain name, find a web host, and begin adding content to your new blog. Keep your blog focused on your niche and post things that give your audience value. If you are unsure how to get started with a blog, there are many resources online that can get you started. Simply do a search to discover many sites and videos to walk you through the process.

If your business is built around your expertise, engaging your audience and branding your products or services is the meat of your business. Simply getting your business name in front of consumers and adding content to your blog is not enough. You also need to spend time following up with your customers and marketing your business.

As we have discussed in previous articles, there are many ways you can market your business to online consumers. When you start your marketing campaign, use many of the different marketing strategies that we have discussed previously to give your business the boost it needs. The more time you spend creating marketing campaigns, the more people you will bring into your business, thus helping your profits grow as well.

As you build and grow your online following, your business will begin growing exponentially as more and more people share what you have to offer. Be honest with your customers to help them trust what you say, and they will return to you and send people from their network your way as well.







Using Facebook to Promote Your Business

Most everyone these days uses Facebook for business and personal use. Millions of people all over the world Facebook also. With that in mind, Facebook is a wonderful way to market your business. Facebook itself has many marketing solutions to help your business earn profit. Below are some tips to help you get started with your Facebook marketing.

If you have a business Facebook page, be sure to post something each day. When you actively participate on Facebook, your Facebook marketing is boosted effectively. You can add links to interesting things from other websites, share new ideas, or simply writing you post each day. When you are active on Facebook, people are given more opportunities to see your page.

Share exclusive content on your Facebook page to build the value of your Facebook campaign. Allow your fans to see some of the content you provide to subscribers peak their interest. For example, you could share coupon codes with your Facebook users if they subscribe to your website. This is a great way to bring more traffic to your business website.

Facebook is probably the best way to share your content online. It is a wonderful way to get your business seen by millions of people, so it is a marketing tool that should not be neglected. If you have a blog, link it to your Facebook page to help promote your business further. A lot of traffic can be brought in simply through Facebook.

Make your business Facebook’s page strong. Can do this by having a strong theme and adding graphics that are appealing to your consumers. You only have one chance to make a great first impression on your Facebook page. To turn visitors into fans, your Facebook page needs to captivate your audience.

Facebook is one of the most popular ways for people to make social connections no matter if you are a mom sharing pictures of your kids or you have a carpet cleaning company in Long Beach. It is also our wonderful place to show others your business. Use the tips you have read in this article to help you reach more people who Facebook. It is a simple and effective tool to let others know about your products and services.

Tapping into Affiliate Marketing

Are you interested in making money while doing your own thing? If so, you should consider affiliate marketing. Affiliate marketing is a simple concept where you promote the services and products of another business through your website. You earn a commission when consumers purchase items through your site. The commission rate can be anywhere from 30% to 70%, depending on the item.

For example, let’s imagine you set up an online apparel business. Would start a blog where you talk about fashion. On those blog posts, you promote the clothing line you are marketing. When a visitor clicks on your link then buys the item, you make a percentage of the sale.

If you are interested in affiliate marketing, there are a few components you need to understand.

  1. Merchant: the merchant is the retailer of the product you list on your site. A merchant can be any supplier. They simply need a service or product to sell.
  2. Affiliate: an affiliate of is also known as the publisher. They promote what the merchant is offering and work to bring in prospective customers. Though a blog is a great way to do affiliate marketing, it is not necessary.
  3. Consumer: consumers are necessary for affiliate marketing to be successful. The affiliate must do everything they can to bring in consumers to the merchant’s website. Typically, affiliates use social media sites or another form of content marketing to advertise the products and services. Some affiliate sites are subtle, where others are more transparent towards their consumers. The transparent ones inform consumers that they receive incentives for their work.

If you are interested in affiliate marketing, you are not merely restricted to physical services and products. You can also market e-books. You can try Amazon Kindle or Click2Sell to get started with these. There are many companies wanting to promote their services and products. You can find some of them on the site ClickBank.

Revenue sharing is the basis of affiliate marketing. If your website receives a good amount of traffic, you can talk with retailers about monetizing your site through marketing their services and products. That way, your site works for you while you sleep.

Online Networking

Every business can benefit from online network marketing. Of course, every business can benefit from learning more about how to better market their business through networks as well. All successful business plans include steps to network. We will cover some of those ways to better network your business through this article.

One of the best ways to help you successfully network your business is to look at what other businesses around you are doing and follow their lead. Reinventing the will is unnecessary when it comes to networking. You can, instead, look at the techniques the other businesses are using then implement them into your own business. When you follow proven leaders, your business can more quickly find success than if you try to figure out your networking plan on your own.

Keep in mind how you plan to find your network marketing strategy. You will have to have funds to get started with networking. You are lucky, your networking will pay for itself before long, but it requires money to get it started. Determine where you will find the money to get started.

If you are struggling to find the money you need to start your network marketing campaign, consider partnering with someone else. When you partner with another individual or company, you will be investing in one another. When you make money, they make money, and vice versa. Agree up front on how much each business or individual will be making on commission before you begin your networking campaign. Buy them out as soon as you can to take back full control of your company.

Learning to network successfully online can take a lot of time in research. Whether your business sells products or you have a Miami limo company, your business can benefit from network marketing. Take the ideas you have learned through this article to help your business grow and succeed.


Importance of Networking

If you have been in business for any amount of time, you understand the importance of networking. Unfortunately, many businesses have taken all their networking efforts to the digital world and have stopped participating in face-to-face networking events.

Businesses need to understand that it is still important to continue with face-to-face networking events, regardless of how digital our times are. In fact, many people have begun putting more value on face-to-face networking since the digital age has begun, preferring those interactions since so much of their world is digital.

Much research has been done on the importance of face-to-face networking, and the data is staggering. A survey was recently done on the subject that showed around 84% of respondents preferred meetings that were face-to-face when they are trying to establish a business relationship. The survey showed many responses to why people preferred their business meetings in person. Below are some of the responses given:

  • 85% of respondents claimed in-person business networking builds relationships that are stronger and more meaningful
  • 77% of respondents liked being able to read body language and facial expressions during the meetings
  • 75% of respondents prefer face-to-face meetings because of the increase in bonding and social interactions

As you can see, data shows favor towards face-to-face business networking events over digital ones. What does this mean for your business? Well, the data suggests that social media networking should not only be done through social media but also through face-to-face meetings. Good thing is, you can use social media to boost attendance to face-to-face is this these networking meetings.

One of the best ways to ensure the success of your business is through networking events. Whether you want to promote a social cause or promote your business through networking, face-to-face networking events can help you.

Keep a good bit of your social networking offline and face-to-face to give your business an edge in the business market.

A Closer Look at Email Marketing

Email marketing is a great way to lure more people into your network. Many businesses have problems when it comes to finding people to add to their email lists. This article will help you learn how to grow your list so you can get the best results.

Always include your business or product logo in any email you send out. This will help your customers become more familiar with that logo and build your brand awareness. Try to use a logo that is eye-catching and easy for your reader to remember.

Building your list of contacts can take some time. Start your list with current customers then try to engage future prospects. It may take you a while to determine who you should send emails to, but being able to build a contactless that is reliable is well worth the time.

Randomly split your mailing list into two parts, then send out two separate emails to determine which one is more successful. This will help you better determine the wording you need to use to influence your customer base into opening your emails.

When you send out business emails, occasionally send them out as plain text instead of in HTML format. This gives you a closer connection with your subscriber by adding a personal touch. Don’t overuse this method, though, because it may cause your business to be seen as unprofessional.

Always be persistent in your email marketing campaign. Your persistence needs to be aimed at the right people, though, so that you are reaching people that will actually help grow your business. When you send out messages that are not targeted properly, you will not see your customer base grow.

Hopefully, you now have a better understanding of how you can be successful through email marketing. Take what you have learned here and apply it to your business, then sit back and watch your business grow.



Simple Ways to Grow Your Expertise Based Business

When you build your business based on your expertise, there are some methods you should use to help your business grow. We will discuss five of these ways below.

  1. Use email marketing: building a website for your business is great, but most people will simply visit your website, leave, and not come back. When you have their email address, though, you will be able to entice them to come back for more. You can build an autoresponder series to help you stay in contact with the reader for months after their initial visit. By keeping them engaged, you keep them aware of your business.
  2. Have a webinar: getting personal with your audience is the best way for you to build trust with them. Of course, you can simply link them to an online video or text content to them, but you can help your audience trust you more and create more conversions with them if you take the time to create your own webinar to show them your expertise.
  3. Build a landing page: it doesn’t matter if you want to increase your mailing list or present a prelaunch of a product, you should have a landing page that stands out to make sure your audience knows what your business offers and how they can get it. Be sure to add a tracking system to your landing page so you can determine what works best for your audience and continue to customize the page further.
  4. Automate your marketing: just because you are an expert at your niche doesn’t mean that you are also an expert at marketing. Spend your time doing what you are an expert at and automate your marketing. There are many online marketing automation tools to help you with doing this. That way, and spend a little time up front setting up the process, then sit back and watch your business grow.

By following the tips above, you can help your business continue to grow. Simply starting a business based on your expertise doesn’t bring you success, but following the steps above can help get you on the right track to bringing in more business, thus more profits.


Speeding Up Your Website

Every business owner wants to make their site faster. When Google announced a ranking factor for site speed, the trend started. With mobile search traffic becoming more commonplace, site speed has become even more popular.

Site speed is a very complicated topic. Generally, you will not be able to speed up your site yourself. Instead, you will have to hire a good developer. In order to discuss site speed with your developer, there are a few things you need to better understand:

Accelerated Mobile Pages, or AMP

These days, more people tend to surf the Internet on their mobile device rather than using a desktop. An AMP project will help your website run faster on those mobile devices. Using an AMP project improves the performance of your website overall on mobile devices rather than imposing restrictions.

Leveraging Browser Caching

You can set different cache times for the different types of files you have by leveraging your browser caching. Google has a guide online teach you more about leveraging your browser caching. WordPress also has a valuable guide to teach you more about it.

Using a Content Delivery Network, or CDN

You should consider using a content delivery network if your site seems to be slow in some areas of the world. A slow speed can keep your site from converting. A CDN is a network that is distributed globally and stores cached site files. Your site visitors will be given files from a server that is closer to them when using a content delivery network, allowing them to better enjoy your site around the world without a lot of interruptions.

Optimizing with GZIP Compression

A GZIP compression is a topic you want to know little about, but one that you will definitely need some technical help with. Your best bet is to search for a YouTube video that will walk you through what a gzip compression is. That way, you will be knowledgeable about it when you talk with your site developer.

Optimized Images

You will want to understand more about optimized images and what they are when you talk with your developer. There are many types of image formats and types of optimization that you need to learn more about as you design your web page.


When you better understand these terms, you will be able to discuss them with your website developer and get your website faster and more efficient.




Help Your Business Succeed with Social Media Marketing

If you want to help your business become more successful, you should consider incorporating social media marketing. Social media is a great platform to help you quickly communicate with a large audience and interact with them. This article will help walk you through some of the best ways of developing your social media marketing campaign.

Anytime you post on social media, make sure you use a title that will draw your readers them. It doesn’t matter if your posting on Facebook, a blog, or Twitter, drawing readers and with a great title helps you to direct them where you want them to be, looking at your stuff.

Be very cautious anytime you look at hiring a social media marketing firm. Many of these companies are not what they seem. There are fake ones out there that will scam you by using fake social media pages on sites like Twitter and Facebook. Sure, you will see the number of views on your sites rise, but they use bots to raise the number rather than legitimate people. Because of this, the money that you pour into their company is simply wasted.

After setting up your business Facebook page, at a button to help you automatically share your new blog posts. That way, it is easier for your readers to quickly share your posts with their own network. This will help your blog the scene by many more viewers and can help your business take off quickly.

Before you start your social media marketing campaign, write up a plan. Have someone in place to manage the sites, figure out how you want the sites laid out, and determine the amount of time you want to invest. Draw up a timeline to help you meet the different milestones you set in place for your campaign. To the best you can to stay on the timeline so your social media marketing campaign will be a success.

When you use the right strategies for your social media marketing campaign, you will see your business become more successful. There are many tools available on social media to help you get your company’s name and brand in front of any potential customers. Use the tips you have just read to get your social media marketing campaign up and running.


Finding Your Expertise

If you’re looking to start a new business, you first need to be able to provide a valuable product or service to your audience while also being able to make money. One of the first steps to accomplishing this is to figure out what you have an expertise in. This can oftentimes be easier said than done, though.

Unfortunately, many individuals don’t put in enough time, research, and work into the planning stage before they start building their business. This is why many businesses fail within the first few years of operation. If you can first discover what your expertise is, you will greatly improve your chances of success as you begin to build your new business.

Each of us is an expert at something, even if you don’t believe that about yourself. The funny thing is if you merely know 1% more than others you are around, you are considered an expert. Many entrepreneurs and would be experts have a hard time wrapping their mind around this idea. They simply do not realize how smart they actually are.

If you are having a hard time figuring out your expertise, there are seven points that help to break down what it takes to be an expert in anything. Read over the list and think about which of the points apply to you. You find that many of them apply to you, it is likely that you are already an expert in your niche, and could potentially create a service for business around your expertise. The seven points are:

  1. you have more knowledge than others
  2. your credentials are recognized
  3. can show people your expertise
  4. your success has a proven track record
  5. others can testify about your expertise
  6. you have faced many failures
  7. you are referred to by other experts

There are several sites, such as the open forum on Quora, where you can participate and answer questions about your industry to become even more of an expert. After looking through the site, determine how many questions and answers our own there that are related to your niche and expertise. This will help you determine if your expertise is a valuable asset to others.